PR Daily Social Media Audit

Social Media is crucial for organization success. If you don't have a presence then what is the point of having social media page. Today we look at PR Daily, PR Daily is a news website about what companies are doing public relations wise. Not only this but it gives advice on how to promote yourself. So let's see how the teacher performs on social media themselves. Keep in mind this all data that I collected based on the last two months.

URL: https://www.prdaily.com/category/social-media/

Facebook: @prdaily

Posts Last Two Months: 114 posts

Posts Per Day: 1.84

Key Performance Indicators:

Key Performance Indicators Total- 267

Key Performance Indicators Per Post- 2.36

Likes Total- 185

Likes Per Post- 4.5

Comments Total- 8

Comment Per Post- 0.07

Share Total- 74

Share Per Post- 0.65

*Note key performance indicators simply means likes, comments and shares. Also average numbers are rounded.

Links of Top 10 Posts for Key Performance Indicators

1. https://www.prdaily.com/infographic-tips-for-writing-a-great-social-media-bio/?fbclid=IwAR3GBlz-Mwag_06kuAfMmfkEUw9CGsjmSAV0yo9YXnIlC5jIZQ_zAJKB8l0

2.https://www.prdaily.com/3-steps-to-developing-a-content-calendar-for-instagram-stories/?fbclid=IwAR1Sr5hS0qWEk-qISSR3YqJeo-dVTYHFNpdIunWvG0wGY1m11L8iNXtj5ZE

3. https://www.prdaily.com/before-quoting-a-price-specify-what-the-client-really-wants/?fbclid=IwAR3yqMFuvb7ydU3YECVptLYQWXJhQQibt7iUUQFp-l-Rms0qy0OYsevtyt0

4. https://www.ragan.com/store/social-media-conference-for-pr-marketing-and-corporate-communications-at-disney-world-2020/?promo=247599700250&fbclid=IwAR2bsm1jruSe6BNCrOqI3ovxKwZXuL3CCwxHtFW_u1l600NOcfGMDGediSw

5. https://www.prdaily.com/how-tiktok-plays-into-influencer-marketing/?fbclid=IwAR3EmNEeYnboM01OYo7J_n7V-RYDwC75ArIFKAscTeGzpxRQgJYbKyQF5Lw

6. https://www.ragan.com/store/social-media-conference-for-pr-marketing-and-corporate-communications-at-disney-world-2020/?promo=247600100948&fbclid=IwAR3hxGNsolHV1JKrBEbLCwjquzOjW92e4inyYz0RVAlNQNG714jtzHNOHM4

7. https://www.prdaily.com/infographic-5-go-to-formats-for-your-visual-content/?fbclid=IwAR1ylF_mmmD_fg3o-e2CUqfNwBL0Ohww0X70jJFn6idboP9bn1QdMX4-f-E8. https://www.prdaily.com/infographic-is-tiktok-a-fit-for-your-brand-2/?fbclid=IwAR3kD41WhCIFKTgxdyZ6inJWmoAulLRrEHW_Hb12FlPtfCdGCvXBuq5wdBo

9. https://www.prdaily.com/20-common-pr-habits-that-drive-journalists-bonkers/?fbclid=IwAR0ttkf1swAz8qfErD2Wl9QCn7oa_1Lueshd1Fjyn8vNTI-Axs9CzVMtRYs

10. https://www.prdaily.com/infographic-email-design-trends-for-2020/?fbclid=IwAR3lNTcnjOiZy8nT8qhOlqEhC-RsdAAR_yArYHnSHJSv1Y3HYsOYFYLDM1s

Number of Likes for their Page: 106,322

Number of Followers: 108,747

Target Demographic: Business owners, office workers, and the public relations field.

Facebook Evaluation:

Overall their isn't a lot of strengths for PR Daily which is rather ironic. The positive thing is they have a lot of followers/likes for their page. However it becomes a backhand compliment if you look at their Key Performance Indicator Average only 2.36 per post. Also worth noting out of the top ten links they have 2 pairs that share similar topics. One pair was about a conference the other was about the hot new app Tik Tok.

Grade: D-

Twitter: @PRDaily

Posts Last Two Months: 489

Post Per Day: 7.88

Key Performance Indicators:

Key Performance Indicators Total- 2144

Key Performance Indicators Per Tweet- 4.38

Retweet Total - 636

Retweet Per Tweet- 1.30

Likes Total- 1473

Likes Per Tweet- 3.01

Replies Total- 35

Replies Per Tweet- .07

*Note key performance indicators simply means likes, comments and shares. Also average numbers are rounded. Only Post that PR Daily created were counted. Poll votes were not counted as well.

Links of Top 10 Posts for Key Performance Indicators

1. https://www.prdaily.com/10-social-media-scheduling-blunders-to-avoid/?utm_source=dlvr.it&utm_medium=twitter

2. https://www.prdaily.com/words-and-phrases-pr-spokespeople-should-avoid/?utm_source=dlvr.it&utm_medium=twitter

3. https://www.prdaily.com/10-books-every-pr-pro-should-read/?utm_source=dlvr.it&utm_medium=twitter

4. https://www.prdaily.com/infographic-why-social-media-marketing-is-essential/?utm_source=dlvr.it&utm_medium=twitter

5. https://www.prdaily.com/5-tactics-to-sidestep-common-storytelling-pitfalls/

6. https://www.prdaily.com/why-and-how-to-apply-color-theory-in-social-media-marketing/?utm_source=dlvr.it&utm_medium=twitter

7. https://twitter.com/PRDaily/status/1204829060553154564

8. https://www.prdaily.com/5-marketing-and-pr-campaigns-that-wowed-us-in-2019/?utm_source=dlvr.it&utm_medium=twitter

9. https://twitter.com/PRDaily/status/1204523275541516289

10. https://www.prdaily.com/50-alternatives-to-the-word-excited/

Number of Tweets: 59.1k

Number of Followers: 115.8k

Target Demographic: Business owners, office workers, and the public relations field.

Twitter Evaluation:

PR Daily with only 7 thousand more followers than what they have on Facebook; has more than 8 times key performance indicators. Its presence is larger on Twitter than Facebook. However if we compare the volume we have over 4 times more posts per day. Based on the data we collected it shows, that for every 4 tweets they're little under 2 more times more key performance indicators compared to Facebook. Due to the volume of tweets and followers its better than Facebook but not much.

Grade: D+

Conclusion:

This is a very ironic audit. This website that talks about how to promote yourself on social media doesn't even do it well themselves. If I were to find this website on my own I would really question the creditability. A high number of followers but extremely low engagement on posts. Personal Facebook profiles with around 1000 times less followers could probably have very similar numbers.