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Here is some work that I have done for my classes! Also, check out my blogs under the blog tab! Scroll for content.

Ryba's Campaign Book

This campaign book was for my capstone class. This was a partner project for our client Ryba's Fudge Shops. The class was tasked with raising online sales and increasing B2B sales. This campaign book features a public relations campaign action plan, objectives, strategies, and tactics. Click the PDF icon to view.

Grand PR: DMC Wondr Health

Grand PR is Grand Valley State University nationally affiliated with PRSSA student-run PR firm. I was assigned to the DMC team or Digital Marketing Competition. DMC is a global competition that competes with other universities worldwide to create a digital marketing campaign. Our client was Wondr Health which is a diet lifestyle program. Our task was to build brand awareness to our target audience millennial men. Our team placed as a finalist and finished 3rd out of 158 teams across five continents that competed. It was the highest Grand PR team has ever finished, and we were the only American team that placed. We had two rounds of presentation Here is the YouTube link to our first presentation https://www.youtube.com/watch?v=0QeadaH3r0M. 
Here is the link to our second presentation https://youtu.be/KzlYwt8LvYU

Press Releases and other links: https://digitalmarketingcompetition.com/2021/11/fall-2021-digital-marketing-competition-finalists-announced/ 

Family Futures Campaign Book 

This campaign book was for my CAP 220 fundamentals of public relations class for our client, Family Futures, a nonprofit organization that helps young families with early child development education. The class was tasked with attracting young parents to become first-time time donors. This campaign book features a public relations campaign action plan, objectives, strategies, and tactics. This was an individual half-semester-long project. Click the PDF icon to view.

Communications Plan & Audit  

This communications plan and audit was created for the Gerald R. Ford Presidential Foundation. Our CAP 423 class was tasked with reaching and strengthening the relationship between the foundation and its publics. We had to include four example tactics along with other recommendations based on what I concluded in the audit. This was also an individual project. Click the PDF icon to view.

Client Media Kit

This media kit was for my CAP 321 class for our class client HealthBridge. It includes a memo explaining each item included in the media kit which are a contact list, press release, pitch letter, tip sheet, and a fact sheet. The media kit is about HealthBridge's expansion into Southeast Michigan. Click the PDF icon to view.

Grand PR: DMC Super Coffee Team

This presentation was my first-time appearance in the digital marketing competition. Hope between these presentations you can see my growth in presenting. Our client was Super Coffee which is a keto healthy coffee brand for the healthy hustler. Our task was to bring awareness to this public all the way down the funnel to a loyal customer. Our team placed 14th out of 149 teams that competed. Here is the YouTube link to our presentation https://www.youtube.com/watch?v=fhkq94pTtDU. 
Here is the link to the competition results https://digitalmarketingcompetition.com/2021/04/five-finalists-announced-in-the-spring-2021-digital-marketing-competition/.

Dick's Sporting Goods Case Study

I wrote a case study for my CAP 320 class. I reviewed and dove into Dick's Sporting Goods approach on their gun sale policy, discussing how it may have been the right decision. However, the approach could've been improved. Click the PDF icon to view.

TRIO SSS Group Project Campaign Book

This campaign book was for my CAP 210 fundamentals of advertising class for our client, TRIO SSS a Grand Valley State University program that supports first-generation low-income students. This campaign book features an Ad campaign plan, objectives, strategies, and tactics that my group and I created to bring awareness to the TRIO program! Click the PDF icon to view.

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